Web Content Check and SEO Update

Manual Proofreading and SEO Update Service for Your Website

An Imprint of Inteltab.com : Established 1997

If it’s been a while since you first created or checked your website for typos, grammatical errors or SEO issues, it may well be that your site does not look as good as when this was last done, or if SEO best practice has moved on a bit since then.

Is your title tag optimised? Is the keywords meta tag stuffed full of irrelevant keywords or - worse still - repetitions of the same keyword?

Or perhaps you've noticed how long it takes your home page to load these days, compared with the fast load speed of your competitors.

Your site may well have been created with best practice SEO in mind at the time, but SEO recommendations tend to change a little bit at a time whenever Google brings out a new update, which is several times a year.

For this, or other, reasons you may have noticed that your ranking in the search engine listings has moved downwards.

If this is the case, then imagine how much better your website, and its ranking, would be if it was given a hybrid combination of proof-reading and an SEO makeover.

My service consists of two main parts, both done manually. It includes:

Technical SEO makeover
Title tag
Keywords tag
Description meta tag
Image ALT text
H1, H2, H3 headings, etc. (if applicable)
1% to 2% of body text
Proofreading and copy-editing of the website’s text content

There is also an optional page load speed enhancement which is achieved by reducing the size of image files and some other attributes.

Here's what each of these stages entails in greater detail:

Technical SEO makeover

Improvements can always be made to websites which, to the human eye, look fine on the outside. But the website's coding may be full of errors, or there may be room for quite a bit of improvement. If this is the case then you won’t necessarily be getting the maximum benefit of search engine optimisation (or SEO) which can make sites climb up one or more places in the Google search results.

As always, everything starts with the right choice of keywords around which your site's pages are built. Your pages should, as well as being useful and easy to read, provide the optimal means of using all the known SEO elements to enable them to climb those search result listings.

Keyword phrases (or search terms) should be located in the title tag of each of your pages, in the meta description section, and also in the H1 and perhaps a couple of H2 headers. They should also appear naturally throughout the body text content at around one or two percent of total content. (The keywords meta tag, in case you were wondering, is no longer considered relevant, probably because of its early misuse, but it's often used nevertheless, making sure that it contains only words used in that page.)

Do your pages' description meta tags contain some kind of call to action (CTA) which encourages users to click through to the website from the search results? In terms of marketing, that is the main purpose of the description tag. Does it pique the interest or whet the appetite of your intended target audience?

Or is the meta description even written with that purpose in mind? If not, then it should be changed so that it does, so that your pages' CTR (click-through rates) are as high as they can be, to ensure that more of your targeted audience is clicking through to your site.

Because if they don’t click through then you won’t increase your site visitor numbers or your revenue.

Do all of your web pages pass all the above scrutiny? If not then it may be the right time to edit them so that they do. Sometimes only a few tweaks are necessary.

Copy-Editing and Proofreading

The content of your web pages should be enjoyable and easy to read. Your site visitors should feel comfortable with the tone of voice which needs to be appropriate for that particular content. There shouldn't be anything which sticks out as unusual. And of course there should be no typos or errors of grammar, and no awkward or clumsy turns of phrase or figures of speech which may stop your readers and perhaps make them to doubt the quality or the reliability of what they're reading.

Poor quality writing will always reflect on the products or services for which it was written; such poor writing tends to suggest to site visitors that what is being described is itself second rate. These errors might even indicate that the site owner just doesn’t care about what the visitor reads. So what would the product or service be like?

Is your website written in US English or UK English?

Then once the manual edit-checking is complete, there’s never any harm in giving your site the once over with software such as Grammarly or similar grammar or spelling checkers. But even software such as these can occasionally be wrong, especially if there's an aspect of ambiguity in the text. The right solution is to always have a professional native English writer look at it and make any changes that are necessary.

Page Load Speed Optimisation (Optional)

Page load speed is one of the known Google ranking factors. Google will tend to favour web pages which load faster than their competitors, all other things being equal. When image files are reduced in size, for example, this will enable your pages to load quicker.

Note that the actual image dimensions themselves will not change, but the file size can and should be reduced. This will certainly allow your pages to load faster.

There are a few other modifications that can make pages load faster, and these are all part of the optional service as well.

My Website Proof-Reading, Copy-Editing and SEO Updating Service

I’m a professional content writer and SEO with 25 years' experience. I’ve written the content of over 300 websites, and my happy clients tend to come back to me.

Write to me at support [at] inteltab [dot] com (domain name format has been disguised to prevent spam bot harvesters) for more. I’ll always be glad to help.

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